AI Chat AdsSponsored placements in ChatGPT for Australian businesses
Sponsored placements inside ChatGPT. Australia is one of the markets where ChatGPT Ads is live, and we build and run campaigns on it for brands that want to be present where people now ask their questions.
A new place to be found.
People increasingly ask an AI assistant before they search. OpenAI's ChatGPT Ads places clearly labelled sponsored content in ChatGPT conversations, available to advertisers directly through its Ads Manager or through partners.
We have built campaigns on the platform since it opened to Australian advertisers. It is still early, the rules are strict, and not every business is eligible. That makes it a channel worth doing carefully rather than quickly.
Campaigns run in an advertiser account owned by you. We handle eligibility checks, campaign build, creative, tracking and reporting.
From eligibility to live campaign.
Eligibility check
We screen your category against OpenAI's advertising policies before anything is built. Some sectors, including legal services, are not currently accepted.
Account and tracking
Advertiser account in your name, conversion tracking installed and verified, and our own enquiry tracking layered on top.
Campaign build
Campaign, ad group and ad structure written to the platform's specification and uploaded in bulk, with every landing URL checked before spend.
Creative and copy
Headlines and descriptions written to the character limits and phrased to pass policy filters, paired with compliant imagery.
Measurement
Platform-reported results are compared with the calls, forms and chats recorded on your own site. We report the second number.
Iteration
Bidding, creative and targeting adjusted on the evidence, with a clear view about whether the channel deserves more of the budget.
Straight answers
Is ChatGPT advertising available in Australia?
Yes. Australia is one of the active markets, and eligible businesses can access the platform through OpenAI's Ads Manager or partners. Availability and features are changing quickly, so we confirm current status at the start of every engagement.
Who is it suited to?
Businesses with a clear consumer or business offer in an accepted category, who want early presence on a channel their competitors have not reached yet. It is not suitable for regulated advice sectors under current policy.
How do the ads appear?
As clearly labelled sponsored placements within a ChatGPT conversation, related to what the user is asking about. They are not disguised as answers.
Should we move budget from Google or Meta?
Not at first. We treat ChatGPT Ads as a test channel with a fixed budget and a clear success measure, then scale only if the tracked enquiries justify it.
Other channels
We work by introduction.
Most of our clients come to us through people we already work with. If you have been pointed our way, call or email and we will take it from there.
- Phone08 6727 9005
- Emailinfo@10xr.com.au
- Studio191 St Georges Tce, Perth WA 6000