Meta AdsFacebook and Instagram advertising, Perth
Facebook and Instagram advertising with creative built for the feed, Stories and Reels, then measured through to the phone call or form it produced.
The most creative-hungry channel there is.
Meta rewards advertisers who keep the creative fresh and punishes those who let it go stale. Our approach is to produce a bank of concepts up front, run them against each other, and keep the winners in rotation while new variants are made from the same editable masters.
Campaigns run in your own Meta Business account, so you always own the audiences, pixel data and history. We set up, manage and report; you keep the asset.
Suits local service businesses, retail, hospitality, home improvement, training and any brand that needs to be seen repeatedly by a defined Western Australian audience.
Made for the placement, not resized to fit it.
Reels and Stories
9:16 video, 6 to 15 seconds, sound-on and sound-off versions, captions burnt in.
Single image and video
1:1 and 4:5 formats with headline, primary text and call-to-action variants tested against each other.
Carousels and collections
Sequenced frames for ranges, before-and-after stories, or step-by-step explanations.
Micro-campaigns
Small budgets that amplify your existing organic posts to grow reach and engagement steadily.
Lead and message ads
Instant forms and Messenger or WhatsApp click-to-chat where a landing page would only slow people down.
Retargeting creative
Follow-up messaging for people who watched, visited or enquired but have not yet acted.
What we handle
- PlacementsFacebook, Instagram, Messenger and Audience Network, chosen per campaign rather than left on defaults.
- TargetingGeographic fences around your service area, interest and behaviour layers, lookalikes from your own customer data, and Advantage+ where it earns its place.
- TrackingMeta Pixel and Conversions API installed and verified, with call, form and chat tracking so enquiries are attributed to the ad and creative that drove them.
- ReportingMonthly report covering spend, reach, cost per enquiry and which creative is working, in plain language.
- OwnershipEverything sits in your Business Manager. If we part ways, you keep every audience, pixel and result.
Straight answers
How much creative does a Meta campaign need?
More than most people expect. We typically launch with three to five concepts, each in two or three formats, and refresh the weakest every few weeks. Fatigue is the main reason results decline over time.
Do we need to be on Instagram as well as Facebook?
Not necessarily, but the two platforms share one ad system, so it usually costs nothing extra to run across both and let the auction decide where your audience is paying attention.
Can Meta ads be measured properly?
Yes, if the tracking is set up carefully. Platform-reported conversions tend to over-count, so we reconcile them against the calls, forms and chats recorded on your own site before we report a result.
Other channels
We work by introduction.
Most of our clients come to us through people we already work with. If you have been pointed our way, call or email and we will take it from there.
- Phone08 6727 9005
- Emailinfo@10xr.com.au
- Studio191 St Georges Tce, Perth WA 6000