TV & BVOD AdsFree-to-air television and BVOD advertising, Perth
Free-to-air television and its streaming services. Broadcast reach on Seven, Nine and 10, with digital targeting and measurement on 7plus, 9Now, 10 Play and SBS On Demand.
Television, bought like a digital channel.
BVOD, or Broadcaster Video on Demand, is the industry name for the free-to-air networks' streaming services: 7plus, 9Now, 10 Play and SBS On Demand. Viewers know it as catch-up TV or live streaming. Advertisers know it as premium, brand-safe, full-screen video with the targeting and reporting of a digital platform.
Because it is bought digitally, BVOD opens television to businesses that could never justify a traditional broadcast schedule. It can also be paired with linear free-to-air spots where broadcast reach across Western Australia is the goal.
ABC iview does not carry advertising, so it is not part of the mix.
Broadcast-standard creative, versioned for every screen.
Hero spot
The full story. Shot and finished to broadcast delivery standards, cleared for both linear and streaming use.
Cut-down
The same idea at half the length, used to build frequency once the 30-second spot has done its work.
Bumpers and idents
Short-form reminders for streaming pre-roll and mid-roll where a full spot would be wasted.
BVOD-native formats
Broadcaster-specific units on connected TV that let viewers explore more from the remote, where the campaign warrants them.
Cross-platform masters
Every TV edit is also delivered in YouTube and Meta formats so the production budget works across the whole plan.
Clearance and delivery
Classification, ad clearance and file delivery to each network handled for you.
What we handle
- Platforms7plus, 9Now, 10 Play and SBS On Demand, bought directly with the networks or programmatically, plus linear Seven, Nine and 10 in Perth and regional WA when reach is the goal.
- TargetingState and metro area, age and gender, household and interest segments, programme and genre selection, and frequency caps so the same household is not over-served.
- MeasurementStreaming campaigns are reported with impressions, completed views and reach, and can be planned against OzTAM's VOZ Total TV measurement alongside linear. On your side, we track the lift in calls, forms and branded searches while campaigns are on air.
- ReportingOne monthly report covering broadcast and streaming together, in the same plain language as every other channel we run.
- PlanningWe recommend a flighting pattern, not a permanent schedule. Television works best in bursts with a reason behind them.
Straight answers
What is the difference between BVOD and catch-up TV?
They describe the same thing from different sides. Catch-up TV is what viewers call watching a programme on 7plus or 9Now after it aired. BVOD is the industry term, and it also covers live streaming of the channels. When you advertise on these services, you are buying BVOD.
Is BVOD the same as connected TV?
BVOD is one kind of connected TV advertising. Connected TV, or CTV, covers any ad delivered to a television through the internet, including YouTube on a smart TV and the ad tiers of subscription services. BVOD is the free-to-air broadcasters' share of that.
Can a small business afford television?
Streaming television can be bought at budgets that suit a Perth business, because you pay for the audience you reach rather than a fixed slot. Linear free-to-air needs more, but a well-planned burst is within reach of more businesses than assume otherwise.
Do we need a TV commercial first?
You need a spot produced to broadcast standards and cleared for air. That is part of what we do, and the same production is versioned for YouTube and Meta so the cost is spread across the plan.
Other channels
We work by introduction.
Most of our clients come to us through people we already work with. If you have been pointed our way, call or email and we will take it from there.
- Phone08 6727 9005
- Emailinfo@10xr.com.au
- Studio191 St Georges Tce, Perth WA 6000