Channel 03 / 04

YouTube AdsYouTube and connected TV advertising, Perth

Video advertising across YouTube on phones, desktops and the living-room television, from six-second bumpers to long-form brand films.

Overview

Television-scale reach with search-grade targeting.

YouTube is now watched on the biggest screen in the house as much as on the phone. That makes it a genuine video channel with the audience precision of Google: by what people search, what they watch, where they live and what they are in the market for.

We produce the video, cut it to every length the platform needs, and run it through your own Google Ads account with full tracking. The same master edit can serve YouTube, Meta and BVOD, which keeps production efficient.

Formats we produce

Every length, cut with intent.

6 seconds

Bumper ads

Non-skippable, one idea, one line. Built for frequency and recall, usually alongside a longer format.

15 to 30 seconds

Skippable in-stream

The workhorse. The first five seconds do the heavy lifting, so we write them first.

15 seconds

Non-skippable in-stream

Full message guaranteed. Used where a complete story matters more than the cost of a forced view.

Vertical

YouTube Shorts

9:16 edits that share a master with Reels and Stories, so one shoot covers three platforms.

Living room

Connected TV placements

Campaigns weighted toward YouTube on smart TVs, where viewing is shared and attention is highest.

Discovery

In-feed and Demand Gen

Thumbnail-led placements across YouTube feeds, Gmail and Discover for consideration campaigns.

Media and measurement

What we handle

  • TargetingLocation down to suburb level, custom audiences from search terms and visited sites, in-market and life-event segments, and remarketing to your own visitors.
  • PlacementsYouTube in-stream, Shorts, in-feed and connected TV, with placement exclusions maintained so ads run alongside suitable content.
  • TrackingGoogle Ads conversion tracking and GA4, with call, form and chat tracking so a view that later becomes an enquiry is credited properly.
  • ReportingMonthly report covering reach, view-through rate, cost per completed view and tracked enquiries, plus which cut is performing.
  • OwnershipYour Google Ads account, your data, your history.
Good to know

Straight answers

Is YouTube the same as connected TV advertising?

It overlaps. Connected TV (CTV) is any ad served to a television through the internet, and YouTube on smart TVs is a large part of that. The other large part in Australia is BVOD, the broadcasters' own streaming services, which we cover on the TV and BVOD page.

Do we need a TV-quality production?

You need production that suits the screen it will be seen on. Living-room placements deserve proper footage and sound; a Shorts placement can be lighter and faster. We plan the shoot so one day covers both.

How is YouTube measured?

Views and view-through rate tell you whether the creative holds attention. Tracked enquiries tell you whether it moved anyone. We report both and are clear about which one pays the bills.

Explore

Other channels

Get in touch

We work by introduction.

Most of our clients come to us through people we already work with. If you have been pointed our way, call or email and we will take it from there.