Where we started

SearchPaid search and AI Search Optimisation, Perth

Paid search on Google and Microsoft, and the work of being cited when people ask an AI assistant instead. It is the discipline 10XR was built on in 2013, and it still sits underneath every campaign we run.

Background

Search, since 2013.

10XR has run search campaigns since 2013. Paid search came first, on Google and later Microsoft, and we have kept it running through every change since: Enhanced Campaigns, mobile-first results, Shopping, Performance Max and now AI-written answers sitting above the ads.

When assistants began answering questions directly, we extended the same discipline to them. AI Search Optimisation is the work of making sure your business is named when someone asks ChatGPT, Google or Perplexity instead of typing a query.

Search is where a person tells you exactly what they want. Our creative channels build the demand; search is how we make sure that demand lands with you rather than a competitor, and how we read what the market is actually asking for.

We keep this page short on purpose. It is not the front of the agency any more, but it is still part of the work, and clients who have been with us for years still rely on it.

Paid search

Google Ads and Microsoft Advertising.

Search, Shopping and Performance Max on Google, with Microsoft Advertising for the Bing, Copilot and Outlook audience that Google does not reach.

  • PlatformsGoogle Ads and Microsoft Advertising, run in accounts that belong to you.
  • Campaign typesSearch, Shopping, Performance Max, Demand Gen and remarketing, chosen for the job rather than switched on by default.
  • StructureTight ad groups, exact and phrase match, negatives maintained weekly. Broad match only where the conversion data can carry it.
  • MeasurementOffline conversion import, call tracking and form tracking, so the platform learns from real enquiries rather than page views.
  • ReportingSpend, cost per enquiry and what changed, in plain English, every month.
AI Search Optimisation

Being the answer, not just a result.

More questions are now answered by ChatGPT, Google AI Overviews and AI Mode, Perplexity and Copilot before anyone sees a list of links. We work on getting your business named in those answers.

  • What it isStructuring your site, content and third-party mentions so AI assistants can find, trust and cite you when someone asks about what you do.
  • What we doEntity and schema work, clear answer-first pages, source hygiene across directories and reviews, and content that answers the questions your customers actually ask.
  • How we measureRegular checks of the questions that matter to your business across the major assistants, with citations and mentions logged over time.
  • Where it sitsAlongside conventional SEO, which still matters. The fundamentals overlap; the target has widened.
Get in touch

We work by introduction.

Most of our clients come to us through people we already work with. If you have been pointed our way, call or email and we will take it from there.